Freeman Motors

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Retail showroom and offices.

Freeman Motors is the renovation of a split-level warehouse into a warm, inviting auto showroom with attached offices. To provide a higher degree of visibility from Macadam Avenue, a heavily traveled commuter artery in SW Portland, bold, contrasting materials are expressed . The showroom’s dramatically sloping rooflines are clad in cedar siding and accented by halved lodge-pole screens, giving the building a commanding yet inviting presence.

Materiality

Modern forms are juxtaposed with a natural, Northwest materials palette.

Client

Freeman Motors

Location

Portland, OR

Size

25,000 sq. ft.

Completion

2008